City Unwrapped Magazine

6:55 am February 22, 2015

From 2012 to 2014 I published a local magazine, City Unwrapped. It was a local, independent print magazine that was delivered to more than 11,000 homes & businesses in the North Charlotte & Lake Norman areas.

Our readers loved us. I received emails on a daily basis from our readers indicating how much they appreciated us, how they saw new companies they didn’t know existed, and more. My distributors would beg me for more copies of the magazine because we could not keep it on the shelves of the grocery stores. Every time they put some up, they were gone within days. We were loved…all of us.

I also want you to know, I really tried to protect my advertisers. I would receive inquiries almost weekly from businesses who wanted me to write about them, but they were not supporting our magazine. They usually were advertising elsewhere, but wanted us to write a story about them or from them for free advertising. 99.9% of the time I turned them down as I was really trying to protect my advertisers. If there was space left in the magazine, I would give it to you, the advertisers who supported City Unwrapped.

Unfortunately, what we lacked was a salesperson. Since I started this magazine I searched high and low for a salesperson who would like to come on board as a business partner so that we could not only succeed in this area, but expand as well. Unfortunately as much as I tried to find someone, I couldn’t.

The cost to print and distribute a magazine is astronomical, but quite frankly, I never thought I would have a problem covering those costs because City Unwrapped went above and beyond for our clients including social media, web promotion and more for all of our advertisers, something no other magazine does.

I closed City Unwrapped Magazine in December 2014 and still miss it. Ideally I would like to bring it back one day, but not without a solid salesperson, marketing partner.